A consulting firm specializing in strategic partnerships in the unified communications and collaboration market
Jim Burton is Founder and CXO of CT Link, LLC and Co-Founder of UCStrategies.com. Burton founded the consulting firm in 1989 to help clients in the converging voice, data and networking industries with strategic planning, mergers and acquisitions, strategic alliances and distribution issues.
Over the years, Burton's primary focus has been helping clients with strategic partnerships. He has helped big companies work together, like Microsoft and IBM, Intel and Microsoft, Cisco and Microsoft. Most of his time has been on helping small companies partner with big companies, like Interactive Intelligence and IBM, NET (now Sonus) and Microsoft, Polycom and Microsoft and many others.
In the early 1990s, Burton recognized the challenges vendors and the channel faced as they developed and installed integrated voice/data products. He became the leading authority in the voice/data integration industry and is credited with "coining" the term computer-telephone integration (CTI). Burton helped companies including Microsoft and Intel enter the voice market and helped AT&T (now Avaya), Mitel, NEC, Nortel, Siemens and Toshiba with their CTI strategies.
In the late 1990s, venture capitalists turned to Burton for help in evaluating potential investments in IP PBX start-ups. He went on to help these and other companies with strategic planning and partnering, including NBX (acquired by 3Com), Selsius (acquired by Cisco), ShoreTel and Sphere Communications (acquired by NEC). During this time Burton co-founded Circa Communications. Circa developed IP phones and was acquired by Polycom and became the foundation for their IP phone success. In the early 2000s, Burton began focusing on wireless services and technologies.
In 2005 Burton started helping vendors with their Unified Communications strategy and in 2006, along with several colleagues, created a web site, UCStrategies.com, to provide information for enterprise customers and vendors.